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This Week at the Atherton Market

Hope you will enjoy the market update from Lynn Caldwell, Atherton Market manager. It will be pointed out in the update but the market is closed today (Tuesday) and Wednesday but will be open on Saturday. On a side note, last Saturday I picked up some NC Shrimp from Lucky Fish and Chicken, Pork Chops and Free Range Eggs from Windy Hill Farm. I used a recipe from Barefoot Contessa for a Roasted Shrimp Cocktail and it was delicious! Looking forward to the pork and chicken!

Happy Farmers Marketing!


What’s happening this week at the Atherton Market?

First things first – we are closed on Tuesday and Wednesday this week to prepare for construction that will be taking place over the next month.  We also have a good number of vendors who have kids on Spring Break or who are traveling for other reasons, so it was a good time to have a few days off to rest, rethink, and recuperate.  Deepest apologies for any inconvenience and we look forward to getting on a regular schedule again.

When we open again on Saturday, April 7th and beyond, you’ll start to see some changes that continue to move us in the direction of becoming “more than a farmers market,” but in a good way that still keeps our farmers on the pedestals that they deserve.  We want to explore new and innovative ways to get more of their farm goods into more hands, and to give them reasons to produce at capacity and to think innovatively, like our own Farmer Joe of Rowland’s Row and the Lomax Incubator.  The Observer did a great story on his career transition:  http://www.charlotteobserver.com/2012/04/02/3143174/planting-seeds-to-a-new-career.html

As you probably realized with the opening of Simply Local a year ago we have embraced a model that is not entirely producer-only, though we still are absolutely knowledgeable about where everything in the market is grown, processed, made, or produced.  This gives us the advantage of being more of a “one stop” destination for you.  I have always been happy to see the Muddy Boots tomatoes alongside Windy Hill’s meat, the Cackleberry dairy products together with Coldwater Creek Farm’s organic produce, or the Jackson Farm strawberries among Bells Best Farm’s piles of greens.   We hope you are enjoying that too – but if there is ever a question, then ask it!

In the weeks to come look for news about cooking demos, the return of live music with the good weather, new and returning food trucks, EBT (we’ve got the machine and are just waiting on the arrival of the scrip), and expanded hours and offerings.  It’ll take a village, and we’ve got one.  Come be a part of it.

See you Saturday!

Keeping it fresh and local, Lynn S. Caldwell Atherton Market Manager http://www.facebook.com/athertonmillandmarket



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