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Small Business Saturday and Holiday Tree Lighting

Saturday, November 24th is Small Business Saturday, a day sandwiched between Black Friday and Cyber Monday to bring focus and sales to local small businesses. South End has participated in Small Business Saturday since it’s inception in 2010 by American Express. With over 870 businesses in South End and over 90% of those classified as small businesses, Small Business Saturday is a perfect fit and promotion for our neighborhood. 

Small Business Saturday is designed for each individual business to create their own sale promotions or sales events and can make use of the many free tools and giveaways they can provide to customers. As a way to enhance the sales offerings of each business in South End we are hosting a variety of events and holiday promotions to bring you to the neighborhood. South End is more than just two streets so our retailers are spread throughout the district and to address these challenges we’ll have information booths set up in key locations. You’ll be able to get South End Maps, Shopping Bags, Balloons and other goodies!

Featured Events:

10am – Reading of Mayor’s Proclamation by City Councilman James Mitchell at Atherton Market

5:30-7pm – First Annual South End Tree Lighting at Atherton Mill (tree will be lit at 6pm, free holiday treats)


2 Christmas Tree Lots (Atherton Mill and Camden & Park Ave)

South End Santa Visits in Local Shops

Food Truck Brunch (you love Food Truck Friday but we are doing a special Brunch edition with Food Trucks at Camden and Park Ave from 8am to 1pm)

Information Booths:

Camden Road (North) Camden Road at East Park Avenue

Atherton Mill Market, 2104 South Boulevard (Tree Lighting and Proclamation)

Sedgefield Shopping Center (Healthy Home Market)  2702 South Boulevard

Furniture Row and Triple C Brewery (Griffith).




  1. Pingback: Crispy Crepe Now Open! « historic south end - November 19, 2012

  2. Pingback: 71 Ideas to “Shop Small” in South End for Small Business Saturday « historic south end - November 23, 2012

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