The next iteration of the new South End Brand Campaign, “The Edge of Town” comes in the form of new light post banners along Camden Rd and the Light Rail. Banners along Camden will look like the one in the image above with a photograph and “edge of town’ banner. The Light Rail will alternate with photo and then text as you travel the line. We think the banners look incredible and think you will as well. Here is a sneak peek at just a few you’ll find being installed today.
The South End “Edge of Town” brand campaign was created by South End firm, Doggett Advertising and the banners were produced with recycled materials by South End company Fabrix, Inc. and installed by Conder Flag Company. The banner creative was produced in-house by Charlotte Center City Partners Director of Marketing and New Media Associate.